Hyperlocology powers franchise advertising customized for every JINYA Ramen Bar franchisee

The Challenge

The fast-growing ramen restaurant brand needed to provide franchisees with more transparency into national advertising. Individual franchisees also wanted to run their own advertising, but brand safety concerns from corporate prevented them from acting individually.  Providing restaurant-level transparency into national advertising, while also empowering franchisees to invest their own local budgets effectively and safely, was a massive challenge.

The Solution

JINYA Ramen Bar turned to Hyperlocology and a “technology-first” approach to national + local digital advertising on one platform. The ability to invest in digital advertising uniquely in every community - individual location budgets, targeting, creative, and reporting - drives locally relevant customer engagement and provides transparency to their franchisees.

The Results

Hyperlocology has enabled JINYA Ramen Bar to understand local community audiences and preferences and address each with a unique message, while building trust with franchisees through transparency. And for the first time franchisees can launch their own brand-directed local advertising to complement national efforts in a few clicks - from chef specials to happy hours to local hiring needs, ads are customized per location.   

“With Hyperlocology we're developing audiences per location. We're seeing how they're different. Local marketing matters and now I have the tools to do it right.”