Digital campaign optimization involves continuously analyzing and adjusting various aspects of an advertising campaign to achieve the best possible...

Reducing CPMs and CPCs, while maintaining and even improving performance? Can you have your cake, and eat it too? By budgeting digital advertising...

Hyperlocal targeting and geotargeting involve the use of technologies (GPS, IP address mapping, Wi-Fi, cellular data) to pinpoint the geographical...

Think you need to blanket an entire market area with your advertising? 

Think again! 

When looking for efficiency in targeting audiences on the most...

Let’s take a look at a national pizza brand with over 500 locations, to better illustrate the point of why hyperlocal consumer insights and local data

Growth is one of the ultimate goals for a franchise business. But, even when business is booming, franchise brand marketers need to be strategic and...

When it comes to attracting promising new talent to your company, over 80% of HR experts say that employer branding plays an important role in...

Getting franchisees to adopt brand-safe and cost-effective digital advertising remains a massive challenge. If you’re like most brands, no more than...

Hastened by COVID, there are now fewer resources available to execute hundreds and even thousands of sophisticated local digital marketing campaigns...

We’re thrilled to be nominated as a finalist for this amazing award. As the story goes, individual Financial Advisors wanted to advertise digitally,...