As restaurant brands and their franchisees face slowing sales and unrelenting inflation and labor pressures, maximizing the impact of ‘value'...

You've heard it. We've heard it. Franchisees are always asking what levers they can pull to improve performance of the advertising in their trade...

Reducing CPMs and CPCs, while maintaining, and even improving, performance? Can you have your cake and eat it too? By budgeting digital advertising...

If you're here, you likely agree that DMA targeted advertising for your multi-location brand is outdated, and hurts overall business results. But you...

Think you need to blanket an entire market area with your advertising? 

Think again! 

When looking for efficiency in targeting audiences on the most...

The decentralization of digital advertising in franchise systems, which comes from allowing franchisees to choose from a select number of marketing...

Google recently announced a plan to enhance online privacy by phasing out support for third-party cookies in its Chrome browser. But what does this...

In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...

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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....