For franchise brands, striking the right balance between national marketing efforts and localized advertising can be a challenging task. Franchisees...

In today's digital era, franchise brands face the unique challenge of balancing centralized marketing efforts with the need for localized strategies....

As a national brand, reaching out to local communities can be a challenging task. Each community has its own unique characteristics, demographics,...

Franchise Marketers ask us, "How do we make sure our already successful SEO efforts are taken into account when running paid advertising?" Folks want...

The power of a franchise brand is two fold; national brand recognition combined with the collective talents, ambitions, and community knowledge...

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer...

If you’re a franchise or multi-location marketer, you may be considering taking a per-location approach to brand advertising. After all, if you’re...

The franchise disclosure document (FDD) is a standard legal agreement between a corporate brand and its franchisee. Presented and signed at the...

In the past few years, Apple has released numerous security features that are intended to protect iPhone and Macbook users’ personal data. However,...

Kumon, the world's largest after-school learning program, takes pride in the exceptional support they provide their franchisees. Kumon uses the...