Hastened by COVID, there are now fewer resources available to execute hundreds and even thousands of sophisticated local digital marketing campaigns for a brand’s locations and the trend of consumers “going or buying local” has now become the norm.
So what are the two keys to help you adapt your strategies around shrinking marketing budgets/resources and a shift in local consumer buying behavior? 1) Marketing technology and 2) local data
In Part 1 of this Franchising.com article they discuss using local data to improve business decisions and drive better customer marketing. We highlight key points below but be sure to check out the article for all the details!