How Top Multi-location Brands Are Leveraging Digital Advertising for Local Recruitment
The restaurant industry has been one of the most greatly impacted sectors affected by the pandemic....
Hastened by COVID, there are now fewer resources available to execute hundreds and even thousands of sophisticated local digital marketing campaigns for a brand’s locations and the trend of consumers “going or buying local” has now become the norm.
So what are the two keys to help you adapt your strategies around shrinking marketing budgets/resources and a shift in local consumer buying behavior? 1) Marketing technology and 2) local data
In Part 1 of this Franchising.com article they discuss using local data to improve business decisions and drive better customer marketing. We highlight key points below but be sure to check out the article for all the details!
- Guiding a brand’s reopening plan across regions, states, and cities which all have their own local guidelines in place
- Informing store operations related staffing, hours, products/menus, and available services, and how to communicate any changes to customers
- Prioritizing finite/decreased marketing and ops budgets around virus impact and relative store performance
- Triggering store trade/service area marketing campaigns as needed
- Allocating digital marketing dollars at a hyper-localized level to reflect conditions and consumer behaviors in those markets
