10 Tips to Market Smarter on Reduced Budget

Here are 10 tips to help guide your franchise brand (franchisor and franchisees alike) on how to market smarter and get the most out of limited marketing dollars during these turbulent times.  Read the full article in Franchising.com.

1) Late to the party? Time to start using technology and local data

2) No more silos – national and local marketing must be mutually beneficial

Google My Business

4) Repurpose what works: leverage retargeting and lookalike audiences

Don’t cannibalize efforts and waste budget

6) Trim the fat from your marketing plan – stick to measurable and ROI positive

7) Use automation to increase efficiencies with fewer resources

8) Use your secret weapon – your franchisees and store managers

9) CRM marketing

10) CRM retention tactics to focus on – it starts with email