Maximizing Franchise Brand Advertising: A Guide to Budgeting Per Location
In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike...
Here are 10 tips to help guide your franchise brand (franchisor and franchisees alike) on how to market smarter and get the most out of limited marketing dollars during these turbulent times. Read the full article in Franchising.com.
1) Late to the party? Time to start using technology and local data
2) No more silos – national and local marketing must be mutually beneficial
Google My Business
4) Repurpose what works: leverage retargeting and lookalike audiences
Don’t cannibalize efforts and waste budget
6) Trim the fat from your marketing plan – stick to measurable and ROI positive
7) Use automation to increase efficiencies with fewer resources
8) Use your secret weapon – your franchisees and store managers
9) CRM marketing
10) CRM retention tactics to focus on – it starts with email
