The Hidden Connection Between Google Reviews and Local Advertising Costs
Yes, marketers know the importance of both paid advertising and organic strategies. However, they may not fully grasp the magnitude of how these...
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Hyperlocal Advertising
Experience the new, optimized Hyperlocology platform
At Hyperlocology, we're committed to making brand-powered local advertising accessible and actionable for our users. With that in mind, we're...
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How Franchise Brands Can Unleash Local Paid Search to Win More Customers
In today’s competitive and noisy landscape, the importance of search engine marketing - both PPC and SEO - at the location-specific level cannot be...
Why Your Restaurant Brand Needs Location-Specific Value Messaging
As restaurant brands and their franchisees face slowing sales and unrelenting inflation and labor pressures, maximizing the impact of ‘value'...
5 Benefits to Local Optimization of Market-Wide Campaigns
You've heard it. We've heard it. Franchisees are always asking what levers they can pull to improve performance of the advertising in their trade...
How to Improve Ad Buying Efficiency as a Multi-Location Brand
Reducing CPMs and CPCs, while maintaining, and even improving, performance? Can you have your cake and eat it too? By budgeting digital advertising...
Unlocking the Full Potential of Hyperlocal Targeting
If you're here, you likely agree that DMA targeted advertising for your multi-location brand is outdated, and hurts overall business results. But you...
The Case for Location Based Marketing Budgets: Why DMA Advertising Falls Short
Think you need to blanket an entire market area with your advertising?
Think again!
When looking for efficiency in targeting audiences on the most...
Google's Plan to Improve Online Privacy: What You Need to Know
Google recently announced a plan to enhance online privacy by phasing out support for third-party cookies in its Chrome browser. But what does this...
Maximizing Franchise Brand Advertising: A Guide to Budgeting Per Location
In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...