In the race to prove the power of AI, ad platforms like Meta are aggressively pushing brands and advertisers to “test” their generative AI...

Catering has quietly become one of the highest-value growth opportunities in the quick-service restaurant (QSR) industry. While brands have long...

For multi-unit restaurant brands, the strategy behind a new store opening is no longer one-size-fits-all. From college campuses and suburban...

I believe that a thriving franchise network starts with solid, trusting relationships between franchisors and franchisees. When you equip franchisees...

Managing marketing campaigns across hundreds or thousands of locations can feel overwhelming for enterprise brands. Adding multiple platforms like...