Time to Rethink Having Numerous Local Agencies for Franchisees: Addressing Continuity, Visibility, Data Governance, and Performance
The decentralization of digital advertising in franchise systems, which comes from allowing...
Sometimes tension can be a good thing. Lea how to alleviate tensions and support all locations with cost effective marketing through new technology.
How franchisee tension can help propel your brand forward, rather than get left behind.
What you’ll learn:
- Real world examples of franchisee-franchisor tensions played out publicly.
- How to alleviate tensions and support all locations with cost effective marketing through new technology.
- How to make national ad funds a point of collaboration, not tension.
- Ways to harness local franchisee knowledge to benefit brand marketing, rather than stifle it.
Read the full article in QSR Magazine here.
