Hyperlocology and mParticle partner to bring customer data to local franchise advertising

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer and product teams improve customer data quality and connectivity across the entire growth stack. Hyperlocology provides mParticle users the ability to target audiences and customer data on a per location basis to improve local advertising programs.  

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer and product teams improve customer data quality and connectivity across the entire growth stack. Hyperlocology provides mParticle users the ability to target audiences and customer data on a per location basis to improve local advertising programs.  

Robust customer datasets ensure campaigns benefit from the power of first-party audience targeting, which Google and BCG showed to be 2.9 times more effective at generating revenue than less personal forms of targeting. This integration helps franchise brand marketers streamline the use of customer data for local store marketing across the most powerful digital channels, funded with corporate or local budgets. 

“Hyperlocology’s integration with mParticle enables multi-location brands to seamlessly send their data to Hyperlocology to make this data available at the local level. This helps improve per-location targeting for brand and local advertising, coordinate national to local efforts, and create continuity across all advertising,” said Patrick Pleiss, co-founder of Hyperlocology.

“For years, mParticle has helped hundreds of brands optimize their audience targeting across platforms. With this new integration,  multi-location brands have the ability to seamlessly connect those audiences to Hyperlocology to unlock improved location-level targeting across the top digital advertising channels.  This can be incredibly powerful for our mutual customers” said Jake Dell’Aquila, VP Partnerships AMER at mParticle. 

Use cases for franchise brands include:

• Build local audiences for every franchisee:

  With Hyperlocology, brands don’t need to rely on overly broad national or regional audiences. As customers engage with advertising at the local level we continuously refine local audiences for every location to ensure relevant and impactful messaging.

• Create look-a-like audiences for every location:

  send segments of loyal customers to Hyperlocology to build audience targeting based on the attributes of your best customers, per location.

• Leverage data across more channels:

  Hyperlocology connects brands to the top ad buying platforms like Programmatic Display and Video, Google Ads, Facebook, Waze, Yelp and more to execute per location advertising. 

• Control targeting across national and local:

  By designating audiences specifically for local targeting via Hyperlocology, and others for corporate level targeting, with mParticle.

• Offer improved advertising capabilities for franchisees:

  Through Hyperlocology’s distributed marketing solutions, franchisees can launch pre-tailored, custom local advertising backed by mParticle brand data, with their own local budgets.

• Deploy corporate marketing budgets and data with greater precision and agility:

  Hyperlocology automates the build of individually budgeted and targeted campaigns to provide per-location agility for brand marketers. Do you have stores in need of marketing support? Apply mParticle data and corporate budgets to support specific stores. A new competitor enters a location’s market? Change creative to address local competition for specific locations.

Leveraging both Hyperlocology’s per-location marketing platform and mParticle’s ease of integration will help make customer data accessible for local store marketing, enhance ad fund marketing with per-location targeting and reporting, and create experiences that are  locally relevant and data-informed for every brand location.

Because Hyperlocology provides access to the top ad platforms, customers can expand their local customer engagement across search, display, social, video, maps, and digital-out-of-home—all from a single platform.

To learn more about leveraging your mParticle data on Hyperlocology to execute and analyze your ad fund marketing or local store marketing programs, reach out to hello@hyperlocology.com.