Why AI-Generated Ads from Meta Might Be a Brand Risk for Franchisees
In the race to prove the power of AI, ad platforms like Meta are aggressively pushing brands and advertisers to “test” their generative AI...
Posts by
Spencer Moody
The Hidden Connection Between Google Reviews and Local Advertising Costs
Yes, marketers know the importance of both paid advertising and organic strategies. However, they may not fully grasp the magnitude of how these...
Maximizing Franchise Brand Advertising: A Guide to Budgeting Per Location
In franchise marketing, taking per-location approach has emerged as a powerful strategy. Unlike traditional national advertising efforts that cast...
Harnessing the Power of AI: Elevating Franchise Brand Marketing through Location-Level Data
In today's digital era, franchise brands face the unique challenge of balancing centralized marketing efforts with the need for localized strategies....
How to ensure paid media complements and enhances your SEO
Franchise Marketers ask us, "How do we make sure our already successful SEO efforts are taken into account when running paid advertising?" Folks want...
What Apple security means for franchise advertising
In the past few years, Apple has released numerous security features that are intended to protect iPhone and Macbook users’ personal data. However,...
5 Ways to Localize Your Restaurant Franchise Advertising in 2022
As your brand grows, the need to consistently improve on your franchise advertising strategies and capabilities has to evolve. Not only is it...
What Are the Different Multi-Location Marketing Platforms?
Your franchise or multi-location brand is growing, and it’s time to build your marketing tech stack. While there are several companies offering...