The Local Digital Marketing Stats Every Franchise Brand Must Know

Digital Marketing tools, technologies, and trends are continually evolving, and staying on top of them all can feel like a full-time job.  For multi-location and franchise brand marketers, staying up-to-date is a great challenge on top of managing local marketing for hundreds or thousands of brand locations.  

Our team strives to make your job easier every day by delivering the most effective way to centrally manage multi-location marketing.  We'll also save you time by sharing some of the key stats and insights that will help you make business decisions now and into next year. 

• 46% of all Google searches are looking for local information.

• 4 in 5 consumers want ads customized to their city, zip code, and area.

• 89% of people search for a local business on their smartphone at least once a week. 
• Customers are 70% more likely to purchase a product when a company utilizes retargeting.
• Online ads increase brand awareness by 80%.
• 72% of consumers that did a local search visited a store within five miles.
• “Near me” or "close by" type searches grew by more than 900% over two years. 
• "Restaurants near me" is by far the most popular "near me" search with 6.2 million organic searches per month. 
• 46% of clicks go to the top three paid ads in search results.
• The Google Display Network reaches 90% of internet users. 
• 4 in 5 consumers use search engines to find local information and businesses.
• 75% of people say paid ads make it easier to find what they need. 
• 86% of customers are looking for local business information on large search and social channels. 

We hope you'll be able to leverage these local digital marketing stats to prioritize initiatives for the rest of the year and looking into 2022.  

If you're evaluating your franchise marketing tech stack, we'd be glad to talk to you about how to centrally manage digital advertising for all of your locations.