How to Avoid Ad Fraud With Centralized Local Advertising
The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....
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Marketing Team
Hyperlocology and Dog Haus: Connecting National-to-Local Advertising
Hyperlocology has recently forged a strategic partnership with Dog Haus, a renowned gourmet hot dog and burger chain. As the advertising platform of...
Why brands and agencies struggle to activate local franchise advertising even with a local spend requirement
The power of a franchise brand is two fold; national brand recognition combined with the collective talents, ambitions, and community knowledge...
Hyperlocology and mParticle partner to bring customer data to local franchise advertising
Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer...
FDD and Marketing: How Franchisees Can Get Clarity and Drive Results
The franchise disclosure document (FDD) is a standard legal agreement between a corporate brand and its franchisee. Presented and signed at the...
How Kumon increases local advertising by 82% with matching brand budgets
Kumon, the world's largest after-school learning program, takes pride in the exceptional support they provide their franchisees. Kumon uses the...
Hyperlocology and Vistar partner to bring digital-out-of-home to franchise brands
We're excited to announce a strategic partnership with the leading digital-out-of-home programmatic platform, Vistar Media! For franchise brands,...
Hyperlocology partners with Yelp to enhance per-location advertising for multi-location brands
We’re excited to announce our official advertising partnership with Yelp. As the leading multi-location advertising platform, the partnership further...
It's Time to Democratize Franchise Advertising
Franchisees shouldn't have to call an agency or become a marketing expert to benefit from sophisticated digital marketing.
In a data-driven, digital...
Franchise Ad Funds and Adopting Per-Location, Hyperlocal Strategies
Every franchisee wants to know what they are paying, and what they will get in return.