In the race to prove the power of AI, ad platforms like Meta are aggressively pushing brands and advertisers to “test” their generative AI...

Catering has quietly become one of the highest-value growth opportunities in the quick-service restaurant (QSR) industry. While brands have long...

For multi-unit restaurant brands, the strategy behind a new store opening is no longer one-size-fits-all. From college campuses and suburban...

I believe that a thriving franchise network starts with solid, trusting relationships between franchisors and franchisees. When you equip franchisees...

Managing marketing campaigns across hundreds or thousands of locations can feel overwhelming for enterprise brands. Adding multiple platforms like...

The Super Bowl is more than just the biggest sporting event of the year—it’s a marketing goldmine. While national brands spend millions on...

For enterprise brands, scaling effective local marketing across hundreds—or thousands—of locations is no small task. Often, the challenge isn’t...

National campaigns drive broad visibility and brand consistency, forming the foundation of franchise marketing. But to achieve maximum impact, those...

What Does the TikTok Ban Mean for Your Brand?

The potential TikTok ban, set for January 2025, is set to disrupt advertising strategies for both...

Franchise marketers have long relied on Customer Data Platforms (CDPs) to power loyalty programs and deliver personalized customer experiences. But...