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When it comes to local advertising strategies, one topic often stirs up controversy: the use of branded keywords....

The rise of digital advertising, including the many self-serve options for franchisees, has given rise to a significant challenge - bot fraud....

Franchisees are constantly seeking ways to gain a competitive edge and drive growth. One powerful strategy that has proven to be highly effective is...

Hyperlocology has recently forged a strategic partnership with Dog Haus, a renowned gourmet hot dog and burger chain. As the advertising platform of...

For franchise brands, striking the right balance between national marketing efforts and localized advertising can be a challenging task. Franchisees...

In today's digital era, franchise brands face the unique challenge of balancing centralized marketing efforts with the need for localized strategies....

As a national brand, reaching out to local communities can be a challenging task. Each community has its own unique characteristics, demographics,...

Franchise Marketers ask us, "How do we make sure our already successful SEO efforts are taken into account when running paid advertising?" Folks want...

The power of a franchise brand is two fold; national brand recognition combined with the collective talents, ambitions, and community knowledge...

Hyperlocology, the multi-location advertising platform, announced a partnership with mParticle, the customer data platform that helps developer...