Transforming Multi-Location Marketing from Siloed to Centralized
Consumers are more empowered than ever to find information about businesses quickly and conveniently. They are more invested in their local...
National Brands Can Now Launch Local Retail Digital Advertising at Scale
The digital landscape continues to change the way we do business. More and more, customers are seeking information online before going to...
How the Restaurant Staffing Shortage is Impacting the Franchise Business Model
It’s well-known that the restaurant industry is in crisis when it comes to staffing. We talked about the creative approaches that many franchise and...
How Franchise Brands can Leverage Community Insights from National Campaigns to Optimize Local Efforts.
When it comes to the biggest problems franchise marketing executives face at the roundtable, there’s a common theme that revolves around two main...
5 Proven Strategies to Increase Adoption of Digital Advertising by Franchisees
Getting franchisees to adopt brand-safe and cost-effective digital advertising remains a massive challenge. If you’re like most brands, no more than...
Hyperlocal approach to ecommerce
Is Hyperlocal marketing for e-commerce possible? Many brands have wondered how hyperlocal advertising and e-commerce can work together. Hyperlocal...
How Top Multi-location Brands Are Leveraging Digital Advertising for Local Recruitment
The restaurant industry has been one of the most greatly impacted sectors affected by the pandemic. If you’re a restaurant owner who was fortunate...
Rethinking Your Local Audience: Evolving Consumer Behavior and Location-based Marketing Tactics Have Redefined Local
If 2020 taught us anything – and it’s taught us many things – it’s that agility is more important than ever. When the pandemic first started, brands...
Programs vs Campaigns: Why Launching Both Strategies Will Give Your Brand a Local Digital Marketing Advantage
Increasing adoption of effective local digital marketing ranks amongst the top priorities for marketing leaders at multi-location and franchised...
Local Agility is MUST for National Brands
Sure, earnings calls are not the most exciting blog topic you may say. But at Hyperlocology we see them as a great review of past results and an...