How the Restaurant Staffing Shortage is Impacting the Franchise Business Model
It’s well-known that the restaurant industry is in crisis when it comes to staffing. We talked about the creative approaches that many franchise and...
How Franchise Brands can Leverage Community Insights from National Campaigns to Optimize Local Efforts.
When it comes to the biggest problems franchise marketing executives face at the roundtable, there’s a common theme that revolves around two main...
5 Proven Strategies to Increase Adoption of Digital Advertising by Franchisees
Getting franchisees to adopt brand-safe and cost-effective digital advertising remains a massive challenge. If you’re like most brands, no more than...
Hyperlocal approach to ecommerce
Is Hyperlocal marketing for e-commerce possible? Many brands have wondered how hyperlocal advertising and e-commerce can work together. Hyperlocal...
How Top Multi-location Brands Are Leveraging Digital Advertising for Local Recruitment
The restaurant industry has been one of the most greatly impacted sectors affected by the pandemic. If you’re a restaurant owner who was fortunate...
Rethinking Your Local Audience: Evolving Consumer Behavior and Location-based Marketing Tactics Have Redefined Local
If 2020 taught us anything – and it’s taught us many things – it’s that agility is more important than ever. When the pandemic first started, brands...
Programs vs Campaigns: Why Launching Both Strategies Will Give Your Brand a Local Digital Marketing Advantage
Increasing adoption of effective local digital marketing ranks amongst the top priorities for marketing leaders at multi-location and franchised...
Local Agility is MUST for National Brands
Sure, earnings calls are not the most exciting blog topic you may say. But at Hyperlocology we see them as a great review of past results and an...
Local Data Drives Marketing & Business Decisions
Hastened by COVID, there are now fewer resources available to execute hundreds and even thousands of sophisticated local digital marketing campaigns...
Retailers: Unwrap These 3 Strategies to Make Your Holiday Marketing Merry and Bright in 2020
Although being physically together may not be in the cards for as many consumers this upcoming holiday season, the magic of togetherness and gift...